Optical atomic clocks now reach fractional frequency uncertainties below 10^-18, pressing toward a redefinition of the second. Optical lattice clocks harness laser cooling and trapping technologies for holding and probing ultracold atoms. These clocks are based on simple atomic spectroscopy, but as we continue zooming in to narrower frequency ranges, we encounter challenges that test our fundamental understanding of how atom-light and atom-atom interactions work, demanding cutting-edge laser stabilization and quantum state control.